Advertising post-test
They ensure that your communication strategies come as close as possible to the objectives for which were designed
How to identify if advertising is helping my brand?
The advertising post- tests allow the identification of the target with the message, the credibility that the message aroused, the proximity of the_cc781905-5cde-3194-bb3b-136bad5cf58 campaign with its recipients, the degree of understanding of the message, elements of like/dislike of the campaign, the contribution to the brand image of the campaign message, the capacity of the message for brand building, between other aspects that will allow a general understanding of the degree of success of their communication strategies.