Brand and Positioning
Through strategic market research and deep knowledge of industry trends, we collaborate with companies and organizations to enhance their brand and communication strategies.
20.800
HOMES - TAM (TV)
Our company is currently in charge of measuring ratings in more than 20 thousand homes a year for the Bolivian TV and advertising industry.
48.000
HOMES - RAM (RADIO)
Since 2008, CNC has carried out the Continuous Radio Audience Study for Colombia, investigating more than 48 thousand homes per year.
42.800
HOMES -TAM (India)
Our technological ally (BARC-India) provides us with the most versatile, powerful and economical People Meter on the market; Its strength lies in having the largest panel in the world (42 thousand homes).
Observation Panels Passive probabilistic (BARC)
We brought together BARC and our experience in statistics and media consumption to create a panel that reflects the population in Latin America and generates indicators at the individual and household level with the most versatile, robust and economical People Meter in the world.
SDK for TV consumption at home and away from home
Our SDK and partnership with passive measurement experts allow us to estimate TV consumption in and outside the home using fingerprint technology. The representative panel provides indicators at the individual level and is being piloted for a major media industry.
Coincidental studies
CNC is a specialist in coincidental studies, aimed at measuring a precise period of broadcast, program or slot, once or continuously, representative samples of their respective consumption.
RPD with more than 80,000 DECOS throughout Colombia (Claro)
Claro Col. and CNC unite around the largest Return Path Data service in Colombia, with cable and decoder users who represent the socio-demographic conditions of the country. CNC provides experience in generating audience indicators at the household level.
Audience Diaries
CNC has a short-term panel where informants record TV consumption in their home using analog or digital diaries. Offers weekly indicators and estimates per person. Currently in use in the TV industry in Bolivia.
RAM Studies
Radio Consumption SDK
Our SDK and collaboration with passive measurement experts allow us to estimate radio consumption in and outside the home using fingerprint and watermark technology. The representative panel generates individual-level indicators and is being piloted in a major media industry.
Audience Diaries
CNC can develop a short-term dashboard to record home radio consumption using analog or digital diaries. Provides weekly indicators and estimates per person.
Site Centric Data Census
Our pioneering product uses streaming data to calculate sessions and duration with permission from the media. Tags can also be inserted into the source. This makes it possible to build digital audience dashboards in the sector.
ECAR - remembrance
CNC has a solid tool for the evaluation by recall of daily radio consumption at the individual level. In the Colombian case, more than 48 households are surveyed annually by telephone to determine said consumption.
Competition Observatory
TELCO
Provides a comprehensive view of the telecommunications market, including evaluation of trends, competitors and growth opportunities in the sector.
BANKING
It provides detailed information and insight into the banking industry, enabling financial institutions, regulators and other market players to understand and adapt to the changes and challenges facing the sector.
Advertising Sector
Business Intelligence & Analytics
Development of simulation models that allow us to understand and predict consumer behavior in the face of different variables, through the use of Big Data, personifications and segmentations; includes automated analysis of information contained in text, social networks and others.
Usability Test
Evaluate the ease of use and user experience when interacting with a product, service, or system, such as a website, mobile application, software, or even a physical device. These studies are carried out with the purpose of identifying problems, obstacles or areas of improvement in usability and interaction, and thus, improve user satisfaction and efficiency.