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Digital Appropriation

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Digital Appropriation in Colleges and Universities

Learning is a skill that we need throughout life. The challenge of education today is to teach how to learn, in such a way that our students can access the transforming power that technology offers us today. We cannot forget that as a society we have placed a large amount of our bets on the development of technology.

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WHAT IS THE DIGITAL APPROPRIATION STUDY?

Digital Appropriation is a national study that discovers the different ways in which the Colombian population uses the Internet. Today the task of internet coverage in the country is being left behind to make way for an even bigger challenge: how to turn this coverage effort into progress. And this, obviously, is achieved through digital appropriation.

 

Today's Internet makes it possible to measure the behavior of users when they are within the network with great precision, and even record the information on location, health, etc., that the different devices provide without the users being aware that they are providing said information. However, there is very little information about people when they are offline. The Digital Appropriation 3.0 study is a single source study that reveals in detail the behaviors and attitudes that people have in relation to the digital world.

Despite the excess of information on the network, there is very little information about people when they are not connected

CNC Digital Appropriation
FEATURES

The Digital Appropriation study brings together with deep insight the ways in which people are making use of the internet. This information reveals the perspective of appropriation in Colombia. But the study does not stop there. Our effort is to discover what those uses are like, those layers that make up the relationship that the population has with digital. These layers will allow us to identify how people are getting started on the web, if e-mail is still their gateway or if mobile devices have altered this order and today chat and social networks are the ways in which people engage in the network. Through these layers of information, we will be able to clearly see the combinations of uses that create fertile spaces for e-commerce, banking, education, the internet of people and things, pro-consumers and post-conflict, among others. others. This kind of appropriation altimetry will allow us to have useful information to create more successful digital strategies in almost any area.

The altimetry of the appropriation will allow to have useful information to create successful digital strategies

Digital Appropriation
Internet of people

The internet of people

  • ​Use and uses of social networks

  • Digital social interactions vs. personal ones

  • Privacy and risks on the internet. Perceptions regarding the uses derived from sharing information on the Internet

  • Digital communities

  • Opinions of parents regarding the internet

  • Internet uses, order of adoption and time invested by activity

  • Technology and your work: it improves it or puts it at risk

  • Job search and preparation for work

Banking and its digital uses

Banking and its digital uses

  • ​Inform, acquire and/or interact with the bank through digital channels

  • Type of use by financial product

  • What transactions do banked people do on the internet?

  • Trust level in transactions

Electronic Commerce, E-commerce

Electronic Commerce

  • Who buys and who sells on the internet. They do it as a business

  • What is bought and what is sold on the internet

  • Who do they buy from on the internet: from people, from mixed stores or from exclusive stores on the internet

  • Payment methods used and preferred to pay for online purchases

  • Items you have bought and those you would never buy online

  • Apps you use in which you pay for products or services

  • Social networks and business

  • Spending on online purchases

The internet of things

​The Internet of Things: Awareness of the daily relationship with sensors

  • Who buys and who sells on the internet. They do it as a business

  • What is bought and what is sold on the internet

  • Who do they buy from on the internet: from people, from mixed stores or from exclusive stores on the internet

  • Payment methods used and preferred to pay for online purchases

  • Items you have bought and those you would never buy online

  • Apps you use in which you pay for products or services

  • Social networks and business

  • Spending on online purchases

Internet advertising

​Internet advertising

  • Opinion regarding search engine ads

  • Assessment of internet advertising

  • Interest in the advertising you receive through social networks (including YouTube) and websites

  • Prefer free with advertising or paying and without advertising

  • Who uses the option to skip advertising

  • Memberships in marked customer programs. Desirable and undesirable interactions and uses

  • Devices, formats, types of content in which you receive and consult advertising

Use of apps on mobile

​Use of apps on mobile

  • Apps that have significantly impacted the way you work, study or have improved your quality of life

  • Is there a free app that you use and for which you would pay if required

  • Payment for Apps that do not work as buyers expect

Use of screens

Use of screens

  • ​Growth in screen size. Changing the previous device to the current one on: televisions, Smartphone, computer, tablet

  • Moments of use associated with each device

  • Concurrency moment between screens

  • Content linked between screens

Payment for subscriptions to OTT services

Payment for subscriptions to OTT services

  • Video applications

  • Audio applications

  • Benefits over non-payment sites.

Payment for storage

The Cloud

  • Use and willingness to use

  • Payment for storage

  • Type of content that is stored

Access to virtual education

​Education

  • ​Access to virtual education

  • Assessment of virtual education

  • Money invested in virtual home education

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