Comprehensive Analysis of Television Consumption in Colombia

In November, the television landscape in Colombia presents a dynamic marked by the predominance of national channels in most time slots, while international television maintains a relevant presence, although not as strong. Using data from CNC Ratings collected in 700 municipalities, with a representative sample of more than 200,000 homes, an exhaustive study was made on the tuning of national and international television consumption in Colombian homes in the month of November, revealing distinctive consumption patterns in different time slots, as well as a clear preference for certain channels.

Although the offer of international channels is wide, having almost 94% of the channel offer, in Colombia, national channels reach 63.55% of the total share; which reflects that, despite the competition from international channels, Colombian national channels maintain a solid audience share and a significant relevance in the country's television market.

National Channels Consumption

In the context of national television (Private + Public without international channels), the data show that 96.04% of the total rating is concentrated by private channels, where of this percentage, Canal Caracol takes 63.91%, Canal el RCN 30.17% and Canal 1 1.95%. This share shows the solid position of private channels in the preference of the Colombian public.

On the other hand, the remaining 3.96% of the national share corresponds to public channels, where of this percentage, Canal Teleantioquia takes 31.28%, Telepacifico 15.65%, Señal Colombia 13.7% and Telecaribe 12.74%. Although to a lesser extent, these public channels still have a space in the national television market.

International Channels Consumption

Within the total rating of the day, international channels achieve 36.35% of the share. Of this percentage, in cable channels (94.8% of the share), Cliente Claro takes 14.13%, CITYTV 8.19%, ESPN 5.07%, WIN SPORTS 3.43% and TNT 2.72%, as the most popular in November.

Premium channels capture 5.61% of the rating among international channels, with Win Sports Premium taking the segment with 71.65%, followed by HBO Family, HBO and HBO 2 in order as the most prominent in this category. These channels offer select programming that attracts a specific audience willing to pay for exclusive content.

Time Slot Analysis

• The analysis by time slot reveals interesting consumption patterns that reflect the preferences of the Colombian public at different times of the day.

  
  

• In the 'Over' time slot (12:00am - 5:59am), international television accounts for 53.40% of the rating, while national channels reach 46.49%.

  
  

• During the day ('Day', from 6:00am to 11:59am), there is an increase in national television to 61.81%, with international channels maintaining a 37.49% share.

  
  

• In the 'Early' time slot (from 12:00pm to 6:59pm), national television remains above with a 61.57% share. International programming has a 38.31%.

  
  

• During prime time ('Prime', from 7:00pm to 10:30pm), national channels (70.46%) strongly surpass international television (29.48%).

  
  

• In the 'Late' slot (from 10:30pm to 11:59pm), national television continues its leadership with 52.8% of the rating, followed by international channels with 45.08%.

The analysis of television consumption in Colombia reveals a clear preference for national channels. This is surely due to the broadcast of popular programs such as El Rastro and La Descarga and also the broadcast of national team matches that always achieve a high rating. Even so, the diverse panorama reflects the variety of tastes and preferences of the Colombian audience, as well as the importance of offering varied and attractive programming to satisfy the demands of the constantly evolving public.

Team Centro Nacional de Consultoría