Comprehensive Analysis of Television Consumption in Colombia
- CNC
- Feb 7, 2025
- 3 min read
A new year begins and we at CNC want to continue with our report on viewer behavior in 2025. To this end, we will begin with our account of the last month.
In January, the Colombian television landscape was marked by the predominance of national channels in most time slots, while international television maintains a relevant presence. Using data from CNC Ratings collected in 700 municipalities, with a representative sample of more than 200,000 households, an exhaustive study was conducted on the tuning of television consumption. The study revealed distinctive consumption patterns in different time slots, as well as a clear preference for certain channels.
In Colombia, the offer of international channels is wide, having almost 94% of the total offer. Even so, national channels reach 61.43% of the total share; indicating that, despite international competition, local television maintains a solid audience share and significant relevance in the country's television market. This also represents an increase compared to December of last year, when they only reached 57.48% of the total share.
National Channels Consumption
In the context of national television (Private + Public without international channels), the data show that 96.38% of the total rating is concentrated by private channels, where of this percentage, Canal Caracol takes 65.88%, Canal el RCN 28.93% and Canal 1 1.57%. This share shows the solid position of private channels in the preference of the Colombian public.
On the other hand, the remaining 3.62% of the national share corresponds to public channels, where of this percentage, Canal Teleantioquia takes 27.52%, Telepacifico 16.70%, Señal Colombia 15.07% and Telecaribe 12.97%. Although to a lesser extent, these public channels still have a space in the national television market.
International Channel Consumption
Within the total audience of the day, international channels achieve 36.16% of the share. Of this percentage, in cable channels (96.96% of the share), Cliente Claro takes 12.91%, CITYTV 6.37%, ESPN 4.87%, TNT 2.73% and Space 2.60%, as the most popular in January.
Premium channels capture 3.04% of the rating among international channels, with Win Sports Premium dominating the segment with 47.73% and followed by HBO Family, HBO and HBO 2 in order as the most prominent in this category. These channels offer select programming that attracts a specific audience willing to pay for exclusive content.
Analysis by Time Slots
The analysis by time slots reveals interesting consumption patterns that reflect the preferences of the Colombian public at different times of the day.
In the 'Over' time slot (12:00am - 5:59am), international television accounts for 56.54% of the rating, while national channels reach 43.46%.
During the day ('Day', from 6:00am to 11:59am), there is an increase in national television to 61.82%, while international channels maintain a 35.08% share.
In the 'Early' time slot (from 12:00pm to 6:59pm), national television remains above with a 60.68% share. International programming has a 39.18%.
During prime time ('Prime', from 7:00pm to 10:30pm), national channels (73%) strongly surpass international television (26.93%).
In the 'Late' slot (from 10:30pm to 11:59pm), international television regains a slight lead with 50.64% share, national television remains with 49.2%.
The analysis of television consumption in Colombia reveals a clear preference for national channels. This is surely due to the broadcast of popular programs such as Yo me llamo and La casa de los famosos, as well as the broadcast of matches, in this case the South American Under-20 Cup. Even so, the diverse panorama reflects the variety of tastes and preferences of the Colombian audience, as well as the importance of offering varied and attractive programming to satisfy the demands of the constantly evolving public.
Team Centro Nacional de Consultoría
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