Why are there two rating measures in Colombia?
- CNC
- Mar 9, 2023
- 2 min read
One is from Ibope Kantar Media and another is from Claro and CNC.
Historically, the rating in Colombia, since before the appearance of the private channels RCN and Caracol in 1998, has been measured by Ibope, today known as Ibope Kantar Media. They, through Focal Meter technology, collect the information that viewers consume at home. The measurement is achieved from two variables: presence (turn on the television) and more time spent. The rating is proportional to the time they remain connected. Currently, 1,100 homes are measured in the country through 2,200 People Meters (meters), distributed in 22 cities and six regions in Colombia. Each rating point, in the prime time slot, from 7:00 to 11:00 p.m. represents 280,000 viewers. The Ibope Kantar Media measurement is the one recognized by advertising agencies and advertisers when agreeing on the prices of an advertisement.
The new measurement
In 2022 Claro and the Centro Nacional de Consultoría (CNC) presented a new measurement, which rarely coincides with those provided by Ibope Kantar Media. These records are obtained thanks to the 130,000 decoders in 77,000 homes in Colombia, which have a subscription with that cable operator. This means that it does not take data from other operators such as Tigo, Movistar, Directv or from people who take the signal through DTT. By having different axes and measurement approaches, both results vary greatly and cannot be compared with each other, although there are trends. For example, in both the most watched telenovela is Ana de Nadie, from RCN, and the most watched reality show is La Descarga, from Caracol. Both also agree that Noticias Caracol, at 7:00 p.m., is the news program with the most viewers in the country.
In the other registers there are many differences, for example, in the Claro and the Centro Nacional de Consultoría (CNC) the repetition of La Vendedora de Rosas is the second most watched program in Colombia, while Ibope Kantar Media only appears in ninth place.
Article taken from elcolombiano.com
By: Jaime Horacio Arango Duque
Interesting how rating measures work in Colombia! It reminds me of how we measure colors in the pantone birth chart game, where you test your color memory by matching tones precisely.
Mình có lần lướt đọc mấy trao đổi trên mạng شيخ روحاني thì thấy nhắc nên cũng tò mò mở ra xem thử cho biết. Mình không tìm hiểu sâu جلب الحبيب chỉ xem qua trong thời gian ngắn để quan sát bố cục جلب الحبيب cách sắp xếp شيخ روحاني các mục và trình bày nội شيخ روحاني dung tổng thể. Cảm giác là các phần được trình bày khá gọn, các Berlinintim mục rõ ràng nên đọc lướt cũng không bị rối جلب الحبيب với mình như شيخ روحاني vậy là đủ để nắm tin cơ bản rồi. جلب الحبيب
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Whoa, the detail that prime time ratings point equals 280,000 viewers really puts TV scale in perspective, kind of like a color match puzzle where you're trying to blend different data sources! It's wild that the same show can be 2nd in one system and 9th in another-makes you wonder which one to trust when catching the news over coffee, huh?
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