Behavioral segmentation: real audiences that make the difference

In today's digital world, proper segmentation is no longer an option: it's a necessity. And while many digital panels still classify users only by age, gender, or location, at the Centro Nacional de Consultoría, with Crowd Survey, we go further: we segment people by what they do online, not just by who they claim to be.

Beyond demographics

Traditional segmentation assumes that two people of the same age, gender, and city behave the same. But the reality is different: while one searches for universities, another compares betting platforms.

Therefore, behavioral segmentation identifies real intentions based on browsing, interaction, and digital patterns.

How does Crowd Survey do it?

Thanks to the partnership with Claro, we access a massive and representative digital database with real-time, anonymous, and secure usage data. This allows us to build natural clusters such as:

• New parents, among others.

• People seeking credit, among others.

• Users interested in training, among others.

• Young people with voting intentions, among others.

Each segment is validated with the methodological rigor of the Centro Nacional de Consultoría, guaranteeing national representativeness and statistical accuracy.

Why is it more effective?

Because behavior predicts intentions. Brands and organizations not only need to know who their audience is, but also what they search for, how they browse, and what interests them.

Behavioral segmentation:

• Reduces noise from irrelevant data.

• Improves campaign targeting.

• Increases predictive accuracy.

• Unlocks previously invisible insights.

Real Applications

Crowd Survey has already demonstrated its impact in different sectors:

• Identifying young people with voting intentions, among other cases.

• Understanding purchasing behaviors in financial products, among other sectors.

• Detecting users interested in virtual education, among other applications.

• Digital consumer studies in dispersed audiences, among other findings.

In less than a year, nearly 100,000 surveys have supported the effectiveness of this approach in consumer, health, media, education, and public policy.

Conclusion

Behavioral segmentation is not just a technical evolution: it is a transformation in the way we understand and anticipate audiences.

With Crowd Survey, the CNC provides the country with a tool that delivers reliable and representative data based on what people actually do online.

Because the difference between just another piece of data and a strategic decision lies in the quality of the segmentation.

Crowd Survey: real-time data science, with the strength of the National Consulting Center.

Learn more about Crowd Survey here

Vice Presidency of Brand and Media

Centro Nacional de Consultoría

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