The average time in these zones was 57 and 48 minutes, respectively. This was announced in the weekly report of the CNC and Claro.
The paisas and the costeños were the ones who remained connected to pay television the longest between July 31 and August 6. The average in these zones was 57 and 48 minutes, respectively. This was announced in the weekly report of the Centro Nacional de Consultoría and Claro Colombia.
This report also showed that the average time of the channels viewed by households with the Claro operator is two hours per day. Likewise, it was known that the connection to cable channels was above 43%, being Sunday the one with the highest audience.
In turn, there is evidence of a preference for international channels. At least 64% of households with Claro television consumed foreign content, while the proportion of national content was only 36%.
The measurement included a representative sample of approximately 65,000 households that have Claro's television service.
Article taken from larepublica.co
By: Natalia Gaviria González