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Survey shows how Colombians use the internet

Part of the study's conclusions is that fewer and fewer Colombians feel safe doing transactions over the Internet.

Survey shows how Colombians use the internet
Survey shows how Colombians use the internet | Image taken from

Internet is part of our daily life. From social interaction through networks, work, study and entertainment. But in what activities do Colombians spend more time on the internet?

That is the question resolved by a survey carried out by the Centro Nacional de Consultoría (CNC), in a survey he conducted for .CO Internet SAS, a subsidized company of GoDaddy Registry.

According to those consulted, checking emails is the most used function on the Internet, followed by viewing social networks, exploring content, virtual education, online shopping, looking for a job and looking for friends or a partner.

"Although looking for friends / partner is the least used activity, this year its use grows, reaching levels similar to those of 2018. This growth occurs in all cities, except Santander, and transversally in the other demographic variables", read in the report.

If analyzed by gender, the study found that running technology companies, studying careers related to the digital world and interacting with the digital world are roles or tasks that are more given to men, while in the collective imagination women are more loans to start a business or venture, spend more time on the internet and generate income that way.

Regarding online purchases, the survey shows that this is a more common activity among Colombians, since 92% of those consulted assure that, in the last year, they have acquired something, either on web pages or on social networks. . Medellín and Cali are the cities that register the highest positive responses in this regard, with 94% in both, while others such as Bogotá and the Caribbean consolidated 93% and 92%, respectively.

Purchases by applications have also gained prominence, since in 2019 only 56% of those consulted said that they had made an acquisition through that means, while in 2022 the rate rose to 78%.

The list of what Colombians buy the most online is led by the group of items for the home, tools and decoration (54%), travel or air tickets (52%), fashion (50%), technology (50%), beauty and health (44%). In contrast, the least demanded categories are videos or music (7%), children's items (16%), apps or programs (21%), books and records (22%), and sporting goods (23%).

Despite these positive figures, security when making a purchase online has decreased, since from 2021 to 2022 the perception of security dropped from 75% to 67%. The bulk fear being a victim of a scam (78%), theft of their personal information (74%), impersonation (63%), theft of card numbers (56%) and the lack of user protection ( 53%).

In fact, there was also an increase in the percentage of respondents who claim to have been victims of theft or scams on the Internet. In 2019 the rate was 10%, while in 2022 it increased to 16%.

Use of technology and access to partners

Privacy continues to be an important aspect when interacting with technology. It is for the above that only for 29% of those consulted it is pertinent that their partners have the right to access their internet accounts and social networks. Men are more likely to believe this (31%) than women (26%).

For the majority (52%), new technologies have complicated their relationship as a couple. 49% claim to have used pages or platforms to meet people on the internet, with men requesting this type of service more (55%) than women (43%). The impact of relationships through these types of tools is important, since 81% claim to have met someone online.

The age of internet access

At what age do Colombians consider that minors should have free access to the internet? the majority (51%) agree that this should be given between the ages of 14 and 17, while others believe that it should be given after 18 (21%), between 10 and 13 (17%), between 5 and 9 (8%) and less than 5 (3%).

Internet bullying of minors also continues to be a matter of concern, as 11% of parents say their children have felt harassed or offended online.

For caregivers, the best protection measure is to activate parental controls on devices (55%), as well as check their search history (54%), calls (36%) and their Facebook messages (34%). 88% said they have access to their children's private accounts.

Trust in the media

The bulk of those consulted assure that they check the publications made by the media several times a day (40%), while 22% say that they check at least once a day.

According to this survey, the most consulted media web pages are El Tiempo (63%), Semana (35%), El Espectador (34%), Portafolio (24%), Canal Caracol (19%).

Trust in the media has also been deteriorated, as 86% say that they have ever realized that a piece of news they read on the internet turned out to be false or a rumor. However, the formats that enjoy greater credibility are newspapers (46%), followed by television news (24%), and radio channels (16%).

Article taken from

By: El Espectador

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